Since beginning his journey at clovio as a Content Writer over three years ago, Daniel has made huge professional leaps in his career, as he is now the Content Coordinator for our Best Reviews brand. In his second interview, Daniel talks about where he started and where he is now in the world of content creation and management. He dives into the joys and challenges of overseeing the content production line, from initial abstract ideas to publication, providing us with a real insight into his role in the company. We also learn about life as a clovion – from the completely flexible work setup to the overall benefits of being a member of our remote-first team.
What is your current role at clovio, and what was your role when you first joined the team?
I’m currently the Content Coordinator for our Best Reviews brand. I started as a Content Writer for the same website.
What opportunities has clovio provided that have enabled you to progress in your career?
clovio has always provided opportunities for me to grow professionally. While my title remained as a Content Writer for the (roughly) first three years with clovio, my responsibilities increased with time. In the beginning, I just wrote copy for Best Reviews, but I quickly started adding the content to our website, updating the writing guides, editing the videos for our YouTube channel, working on the designs to be used in our content – just to name a few. Before I was promoted to Content Coordinator, I also did keyword research to come up with new content proposals. All of this allowed me to learn about everything that has to do with the content creation process, which ultimately helped me acquire the necessary skills to be Content Coordinator.
As Content Coordinator, what would you say your main responsibilities are, and what are the challenges and pleasures you associate with them?
A Content Coordinator or Content Manager has a lot to do. When it comes to content, I oversee the full process of content creation – from keyword research to publishing. This means helping all the actors involved, so they’re able to work to the best of their abilities. Meanwhile, I also make sure that the published content is informative, reader friendly, and mistake free.
Another important responsibility is to coordinate everyone to meet deadlines. From the creation of the idea to the publishing of an article, the content creation process has various stages. So, it’s essential that we stay organized and efficient.
Finally, there’s also team leadership. I have frequent meetings with the content team to provide and receive feedback and make sure everyone is happy with their work. There are other tasks as well, but those are the three main points.
So far, the biggest challenge is to find time to do everything that needs to be done. But that’s what makes content coordination so fun. In one moment, you’re going through a blog article to ensure both the content and writing are perfect ; in another, you’re having a meeting with someone from the team, trying to help them in whichever way you can. However, what brings me the most pleasure in being a Content Coordinator is seeing my fellow clovions grow and become more proficient in their role. Of course, most of it comes from their own efforts, but it makes me really happy to feel that I was able to point them in the right direction.
Which three words would you use to describe working at clovio, and why?
Friendship, flexibility, and consideration. Flexibility is a no-brainer, considering we work remotely and have an extremely flexible schedule. Friendship comes from our culture. Fellow clovions are always there to help you every step of the way without asking for anything in return. Finally, I’ve always felt I get a lot of consideration from our CEO and other fellow clovions. Not only do I feel that everyone can be their authentic selves, but when there’s a problem in your personal life, people care about what you’re going through and there’s room to ask for a few days off or to not meet your weekly 40 hours.
What advice would you give to those beginning their careers in content management?
Usually, the beginning of a career in content management is working either as a Content Writer or Content Creator. Either way, it’s essential that you hone your craft – be that by writing blog articles or editing videos for YouTube. So, my first advice is to have a hobby that is content related to get some experience.
Then, it’s about constant learning. The online space is everchanging, and you need to follow the trends. How we created content ten years ago is very different from how we do it today. It’s extremely important that you’re open to feedback and learning new things. With online content, you’re never truly a master – and that’s part of the fun.
Finally, you need to work on your eye for detail. While no piece of content is perfect, and there’s always something you could have done differently, it’s essential that the content you put out doesn’t have any big mistakes or misinformation. It’s a saturated market, and your audience has plenty of alternatives if they don’t like or trust your content.
clovio is a remote-first company. How does this benefit your lifestyle?
I honestly don’t see going back to the office ever again, even if it’s a hybrid work setup. I love the flexibility that comes with working from home and only going to the studio when I feel like it. First and foremost, I have much more spare time to do what I want, even if it’s only sleeping. I’m also able to work from anywhere that has an internet connection. So, I can visit my hometown and spend the whole weekend with my family without hurrying back on Sunday because Monday is a workday.
In terms of your professional development, where do you see yourself in three years’ time?
I’m terrible at answering these questions. A lot of things can happen in three years, and that’s why I don’t place fixed time frames on my professional goals. I just work hard, and I know one day I’ll get there. At the moment, I’m enjoying my new position as Content Coordinator and focusing on learning everything that comes with the job. However, my main goal is to become Content Director or Head of Content, where my day-to-day will be focused on business strategy and helping the Content Managers coordinate their teams to improve all of our media brands.
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