At our media brand Best Reviews, we strive to be at the forefront of technology, focusing not only on the latest breakthroughs of well-established brands but also on emerging verticals. So, it was a no-brainer to launch the AI headshots vertical with our Best AI Headshot Generators guide and BetterPic review.
BetterPic stood out from the competition thanks to its high quality, realistic photos, and deep customization. This way, we invited Thibaut Hennau (BetterPic’s CMO) to tell us more about BetterPic’s success, the evolution of AI, and the contribution of affiliate marketing to a brand’s success.
The Rise of AI Headshots
Thibaut walked us through BetterPic’s growth as a company, fueled by the increased interest and adoption of AI headshots. As he puts it, the selling point of an AI headshot generator is saving time and money.
“Our mission was – and still is – to democratize professional photography.”
BetterPic provides a professional headshot for a fraction of the cost and time invested if one were to book a session with a photographer. This is ideal for when someone wants a professional picture to update their resume, LinkedIn profile, and others.
BetterPic’s team knows that it’s important to broaden their marketing channels to make sure they’re targeting the right audience when they’re most susceptible to their product.
That’s where affiliate partners like clovio come in, providing brands with an additional channel to increase brand awareness and target high-intent audiences.
AI Tools as Business Aids
AI tools go beyond AI headshots – professionals are using all types of AI business software to improve themselves and their brands.
Thibaut mentioned that AI has proven a helpful tool in prompting ideas that the BetterPic team can build on. As for himself, BetterPic’s CMO highlighted the usefulness of AI not only for a company’s growth but also for dealing with the legal side of the business, such as drafting quick contracts.
AI for content creation can’t be overlooked, either. While BetterPic’s CMO finds that AI in video format is still too strikingly artificial, he mentioned its usefulness in creating images to accompany content pieces for marketing purposes.
“I think in a year or two, another thing you can really leverage is image production that can be used in ads.”
While Best Reviews covers AI products, we emphasize the importance of human-created content – a team of human experts stands behind our reviews, even if we use AI to help us research and keep information up to date.
The Future of AI Headshots
Thibaut believes that the longer an AI provider has existed in the market, the bigger their advantage over competitors. Existing players have had more time, feedback, and data to improve their product.
In the AI industry, especially, it means that the model has more time to gather data to perfect its result. This is precisely the competitive advantage Thibaut believes BetterPic has, who also believes that the entry bar into the AI headshots niche will continuously increase.
Conversational tools, such as ChatGPT, that can generate AI outputs from real-life photos aren’t a concern either. Their focus will never be on perfecting the realism of the images delivered, which is important for companies that do want to stand out in this specific market.
The Evolution of AI
Based on the existing trend, it’s safe to predict that AI will be virtually everywhere in the near future, but less as a buzzword and more in a practical sense. Thibaut goes as far as comparing it to the nanotechnology craze of past years, but opposing it to NFT and cryptocurrency, which weren’t broadly implemented and used more as buzzwords instead.
“It’s going to be integrated into everything. […] Now, if you look at any advertisement, you see AI
everywhere.”
To stay ahead of the competition, BetterPic is working on evolving beyond AI headshots. BetterStudio is the first step in building a suite of AI products, all of which aim to save professionals time and money in developing their brand.
AI tools and all their niches have a lot of potential for companies to branch into or profit from affiliate marketing. Best Reviews focuses on quality over quantity and keeping its audience informed about the latest software trends. The full written and video reviews of BetterPic can be found on Best Reviews.
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