In this Partner Case Study, Galen Schneider, Affiliate Manager at BEGiN, discusses the campaigns on Best Reviews for the brands codeSpark, HOMER, and Little Passports: respectively, a coding app for kids, an early learning app, and educational subscription boxes. All brands focus on empowering children to learn and grow. Best Reviews is glad to contribute to this educational mission and covers the three brands through written and video reviews and PPC campaigns. We’ll address some of the campaigns’ metrics and share insights on how we were able to optimize the campaigns.
Video and Written Reviews
Best Reviews created a written and video review for all three brands. This content is very valuable in educating users and ultimately leading them to purchase. Galen also appreciates the time and effort the Best Reviews Content Team puts into creating this content.
We really appreciate the time and effort you have put into creating the content. We find content promoting our brands very valuable.
Moreover, informing consumers through video reviews has proven successful. For example, the codeSpark video review had over 1,000 views in nine months.
As well as this content, Best Reviews collaborates with codeSpark, HOMER, and Little Passports on PPC campaigns. For Galen, this collaboration is a seamless and easy process. They provide the budget, while the Best Reviews Marketing Team runs the PPC campaign entirely. Every month, Best Reviews sends the Affiliate Manager reports to keep them posted on the campaign results. Based on this, we evaluate the campaign together and negotiate the CPA.
Having another brand go after these brand and non-brand keywords in addition to us has been really valuable. This helps drive incremental customers to our site and converts very well.
According to Galen, having a publisher run a PPC campaign is a great way to get extra exposure. An additional company bids on brand and non-brand keywords to increase clicks and drive incremental customers to the advertiser’s website. In their experience, this helps boost conversions. Furthermore, letting publishers use brand keywords is worthwhile, as the advertiser’s competitors go after these same keywords. In this sense, it’s an advantage that a review site is in second place in Google searches, right after the brand itself. This helps suppress competitors from bidding on their keywords and stealing customers.
The Affiliate Manager at BEGiN is very happy with Best Reviews’ results and finds the campaign mutually beneficial. Therefore, we increased the budget after three months of running the campaign.
It’s great that you have been able to find that efficiency and really optimize our campaign as much as you have.
Due to this budget increase of 33%, the clicks to the review page more than doubled, and the clicks to the codeSpark and HOMER websites increased by 70%. The CPC even decreased after this budget increase, which Galen doesn’t often see in internal campaigns. Throughout the months, the free trials also increased, and the codeSpark campaign achieved a very high lead-to-sale conversion rate of 60%.
How to Boost Conversion Rates
To boost the conversion rate of PPC campaigns, it’s important to have a Postback URL. This makes it possible to see which keywords and parameters give the best results. Thanks to a close follow-up by the Marketing Team, Best Reviews was able to find that level of efficiency and optimize the campaigns. Next to this, an exclusive coupon code on Best Reviews makes the collaboration between the two parties clear, which also boosts the conversion rate.
We want to thank Galen for shedding light on the codeSpark, HOMER, and Little Passports campaigns on Best Reviews. Thanks to our written and video reviews and PPC campaigns, Best Reviews has been able to build a successful, mutually beneficial campaign and drive valuable traffic to the BEGiN brands. We’re happy to contribute to the growth of these brands and look forward to many more years of this partnership.