When people turn to one of our media portals it’s often because they’ve just stumbled onto a problem that they’re eager to resolve. One reader may have just arrived in Colombia to start her backpacking trip and decides to take on Best Reviews’ advice for using a German IP through a VPN service so that she can still check her favorite newspaper site from her home country while adventuring. Or perhaps another user has just faced a black screen after booting up his Mac and wants to make sure this doesn’t happen again, especially not when he arrives at tomorrow’s important client meeting.
What we do at clovio essentially comes down to solving problems for readers by providing assistance and presenting the right solutions. Meanwhile, our partners face the difficulty of reaching consumers and professionals in a crowded market with the growing challenge of having to instantly grasp a potential customer’s attention. There are various ways through which we make sure that problem-solving is deep-rooted in our DNA and comes naturally to everyone on our team.
The Proof of the Pudding…
One of the key reasons for us to cover a particular category of products is because at some point we were facing a problem ourselves that we were trying to overcome. Whether that’s finding a quality online bookmaker to place our soccer bets with or a password manager that we can trust with our credentials for work accounts.
As we went out to explore suitable solutions, we weren’t satisfied with the guidance and recommendations that were available. Everything we cover we care about or have some personal interest in, and as such naturally use our recommended tools, services, and tricks on a day-to-day basis. We’re so well-acquainted with them that we are exceptionally quick at resolving issues when things go awry.
Helping Each Other Out
An added bonus of striving to be as helpful for our readers as we can means that we’re also each other’s best source of assistance. Our team has a broad international presence with most of us working remotely, and so clovio’s continuous expansion means that there’s always a new colleague eager to learn the ropes. To help us scale and manage both our individual and company-wide workloads, we often rely on one another to pass on knowledge and improve on each other’s work. Coincidentally, this also helps our team to bond and creates a feeling that everyone is part of one big international family.
A Programmer’s Mindset
One common characteristic of developers is that their mindset and work methodology is based on solving problems. Without generalizing – although it is said to be one of their typical traits – developers try to be effective, pushing them to keep their code restrained and automate as much as possible. This way they arrive at the solution in the quickest and easiest way possible. Pretty much everyone in our team has to deal with code in one way or another, which helps us all to think with the focused, exacting mind of a programmer.
These days, the moment a question pops into our mind it’s natural that we turn to a search engine like Google or a voice assistant like Amazon’s Alexa as they’re the quickest way to score answers on the internet. Many of our content ideas come from the demand for answers that we discover when analyzing keyword search data and general querying trends. Through this data we gain an understanding of what the most common cause of any given problem is, how people are searching based on this issue, and which solutions they believe will help them.
However, the very best content ideas come from reader questions and feedback that we receive via emails, comments, social media messages, and other community research. Our partners play a key role in this as well since they provide us with feedback and questions that they’ve themselves have been asked by users that were referred through our content. This input alongside other key metrics such as site usage data helps us to learn how we can produce or amend our content to make sure it responds to the user’s needs as much as possible.
Figuring out the problem is the first step to finding and offering the right solution, but even before that it’s about understanding the problem at its very core. This means acknowledging that you comprehend what the problem is and making this clear to the reader by expressing empathetic understanding. There are many visitors that turn to our user reviews and comments sections to share their experience simply because they want to be heard.
Our understanding of the motives and needs of our readers helps us to present the right solution to tackle the issue at hand. It’s easy to imagine how Mac users who accidentally deleted system files are quite anxious to revive their beloved computer, so when they check on our fix for this problem we’re sure to jump straight into the step-by-step guidance and practical advice rather than drone on with a history class on the different versions of macOS first.
By entering new categories, dealing with different demographics, and constantly transforming our organization, we keep challenging our own thinking. Only this way can we ensure that we’re ready to resolve the problems our readers will face tomorrow.