In this Partner Case Study, clovio sat down with the Director of Marketing of one of our top partners, Kathryn Wahl of Medical Guardian. Our partnership goes way back, as we’ve been covering this provider in the Medical Alert Systems category since 2016. During an interview, she shared her opinion on the content Best Reviews creates, the impact of our campaign, and our overall partnership.
Medical Guardian Content on Best Reviews
We’re proud that the Director of Marketing speaks so highly of Best Reviews. Thanks to our continuous efforts, she says she finds Best Reviews to be an honest and reliable review site. It’s great to hear that both partners and visitors notice how our Content Team takes the time to do in-depth analysis and explanations. As a result, the target group receives trustworthy information and can learn about Medical Guardian and what they do.
Best Reviews really takes the time to do in-depth analysis and explanations of our products and services.
Furthermore, Best Reviews goes beyond being just a review site by creating blog articles and videos. Because of this, the target market also discovers Medical Guardian’s products and services in a more organic way. Best Reviews provides a wide range of opportunities for its target market to learn about the medical alert systems industry and about Medical Guardian.
Because of this high-quality, trustworthy content, Best Reviews is continuously growing. In particular, the popularity of our Medical Alert Systems category increases every month, with it having 40% more page views in the first quarter of 2022 compared to the previous year. This increase in search traffic also drives more high-quality leads and sales to our partners. As such, our Medical Guardian sales increased 18% in Q1 compared to the last quarter of 2021. We even achieved an astounding lead-to-sale conversion rate of almost 40%. Best Reviews ensures the Medical Guardian Sales Team is talking to high-quality prospects, which is crucial to their success.
The conversion rate nearly being 40% on the leads Best Reviews is providing us is really crucial to our success.
The key to continuously improving our campaign is, according to Kathryn Wahl, optimization and testing. This ranges from updating content to testing out different layouts. In close collaboration, we feature up-to-date products and experiment with different vocabulary, colors, and sizes. Working together to find new ways to present the information and making sure everything is up to date has driven us to a great growth quarter.
The Director of Marketing enjoys working together with the Partnerships Team, who she thinks is great. She appreciates us always bringing new ideas to the table to grow our campaign. This consists of video reviews, content packages, and more. Kathryn also finds the Partnerships Team extremely good at communicating. When Medical Guardian requests certain updates, we go ahead and update the partner as soon as they’re done.
It’s just really nice to work with a partner who is very consistent, communicative, and looking to grow.
Kathryn made us blush quite a few times throughout this interview. In return, we find the entire Medical Guardian team a pleasure to work with. They’re always open to discussing new opportunities and keep us up to date on changes in their products. We want to thank Kathryn Wahl once again for this interview and for being such a great partner. We sincerely hope there are many more years of this mutually beneficial partnership to come.