Welcome one and all to a fantastic, unforgettable, unbelievably stupendous article about positive writing! Perhaps that’s a little much, but it’s true that (with the exception of Russian novels) positive writing is the best kind of writing. That’s especially true when it comes to helpful articles and expert reviews, which is why here at clovio it’s an important part of our style.
If you read a review of a product or service you’re interested in, you don’t want the opening paragraph to tell you about all the things it’s bad at or what elements are missing. It’s hard to imagine a waiter telling you all the ingredients that aren’t in today’s special. Instead, a positive introduction highlights the aspects of the product that are most important to the reader, and positivity in the opening paragraph will mean that readers want to learn more about that product. On top of that, positive language demonstrates a writer’s enthusiasm and interest, and since we’re experts in our fields we have plenty of both.
Putting a Positive Spin on Things
It’s easy to turn negative writing into positive writing, especially when you consider that everyone’s tastes are different and what you might perceive as a negative may not be viewed that way by someone else. For example, instead of saying a product is “unsuitable for advanced users” you can say it’s “perfect for beginners” as this service may be focused on offering a simple streamlined solution rather than a complicated fix.
Likewise, a product can be excused for its shabby appearance if its functionality is impressive, so it’s better to focus on what a product is best at and the type of users it serves well. It’s also important to understand things from the developer’s point of view, for instance, if an app hasn’t made it to Apple’s App Store there might be a good reason for it, so it’s best to find out why it may be missing before you begin to lament the absence of an iOS app.
Unfortunately, sometimes products just aren’t up to scratch. Although we are always honest about what we review that doesn’t necessarily mean we don’t always have to resort to tearing them apart. Instead we think of solutions to problems that might be caused and there’s also the opportunity to say how a product can be improved. If we do have to be negative then it’s better to keep it brief, as we don’t want to lower the tone.
If you’re calling up to complain about something then chances are whoever you deal with is going to be helpful, cheerful, and optimistic about finding a solution. There’s a good reason for that; companies that deal with customers daily know that positive language is so important in helping others and providing a great service, so they train their staff accordingly.
After all, our goal is to help guide our readers through all the alternatives that exist, and we can’t do that by pointing out what won’t help them, we’re trying to give them the answers. So, that’s why we at clovio like to see the glass half-full, like to make lemonade out of lemons, and see the silver linings whenever we can.
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