Brand portfolio

Financus

Financus informs consumers and professionals about financial products that fit their needs.

Visit Financus Financus Connect

Credit cards Loans Investments Finance tools

Compare Financial products

Credit cards benefits, fees, eligibility

Loans repayments, terms, providers

Decision-oriented content Comparison-led finance decisions

Financial solutions and optimization

Helping users optimize how to spend, save, borrow, and manage money.

Financus covers the shift from traditional finance to digital-first products, from banks and insurers adopting new technology to the rise of finance tools, services, and investment opportunities that help people make sense of their options.

Credits

Clearer context around borrowing needs, repayment terms, credit providers, and applications.

Insurances

Advice on insurance types and coverage that suit the needs of families.

Investment opportunities

Content that helps readers understand possibilities, risk context, and investment projects.

Finance tools

Resources for managing money, comparing services, and understanding digital finance products.

Qualified prospects

Financus Connect: qualified prospects for finance and investment projects.

Visitors share their needs through intake forms across Financus, after which prospects can be qualified and delivered to the right partner.

Visitors explain their needs

Users indicate their interest in real estate investments, insurance products, health funds, credit cards, loans, or other finance products.

Financus qualifies the prospect

Prospects are contacted by phone to verify their intent, details, and eligibility before handoff.

Partners receive warm prospects

Qualified prospects are delivered through Financus Connect and can be routed into partner CRMs through integrations.

Real estate projects Prospects interested in investment opportunities, property projects, or finance-related real estate solutions.

Insurance products Prospects for hospitalization insurance, dental insurance, health funds, and other coverage needs.

Credits Prospects exploring credit cards, personal loans, renovation loans, mortgage-related products, and other borrowing solutions.

Partner exposure

Exposure opportunities for finance partners.

Financus gives finance and insurance partners visibility through trusted content, newsletter placements, social distribution, and performance-based campaigns.

Content packages

Product review articles and dedicated brand pages
Blog articles, guides, comparisons, and listicles
Affiliate tracking links or direct tracking links
Dutch and French content packages

Newsletter and campaigns

Newsletter placements to a finance-focused subscriber base
Campaigns timed around launches, seasonal moments, or partner priorities
Useful editorial visibility rather than generic advertising

Partnership formats

Flat-fee exposure packages
Cost-per-qualified-prospect campaigns
Affiliate or direct partnership tracking
CRM delivery through Financus Connect integrations

Video explainers and interviews

Video content.

Financus supports partners with video formats that explain financial products clearly and accessibly and help audiences understand when a solution may fit their needs.

Video interviews Partner or expert interviews that explain product benefits, eligibility, use cases, and common questions.

Explainers Educational videos about financial products, insurance coverage, credit options, investments, and money-management decisions.

Shorts Short-form videos for social media, focused on one clear question, benefit, misconception, or decision trigger.

Financus