“Content is king” is a quote from Bill Gates dating back to the dawn of the internet in 1996, and with every passing year that phrase holds more truth and relevance. Content is the foundation of clovio and the central role it plays in everything we do only increases. We continuously seek to raise the bar for the quality and impact that our content has by listening to our users and partners, analyzing usage data, expanding our expertise, and maintaining strict guidelines.
Our content team consists of journalists, specialist writers, content marketing experts and video content creators. Combined with our content platforms, visual content expertise and other technological and creative resources, clovio has what it takes to impress both our users and our partners with what we do.
From reviews and extensive guides to concise FAQs and riveting blog articles – our media is centered around the written word. Our content mapping ensures that we funnel all users properly to the content they need, regardless of their entry point and current level of knowledge of the topic at hand. Our in-house content editors acquire all of their insights and information through their own testing and research to provide unique information and share the knowledge that we’ve amassed over the years.
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Our video content further reinforces our written content and through the distribution of our videos we can tap into additional traffic from various video platforms. Just like our written articles, our videos range from short FAQs to video reviews, longer reports, and news updates. Video and streaming media content is an area that clovio aspires to become a leading example of thanks to multiple new initiatives.
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Our strive to offer the most valuable content is made possible by our interests in maintaing longstanding relationships with our partners. We select only those products and services that we believe in ourselves, that match with our expertise and are relevant to the industries we cover. clovio aims to provide value for every user that we reach in appreciation of their attention and to achieve a good return on our traffic acquisition investments.
The high relevancy of our specialist content gives us the opportunity to create value for both our users and partners. With the same diligence that we apply to the creation of our other content we also strive to provide the best possible content experience for every user that we can reach with it. In collaboration with our partners we are constantly looking for novel ways to strengthen our existing content with native content.