When it comes to professional writing, people tend to conjure up images in their minds of James Joyce-esque authors sitting behind their enormous oak desks and weaving together grand words of equally grand caliber, where a dictionary is necessary to make sense of not only the words but what meaning was truly intended.
Or at other times that image is of a bespectacled, graying professor, writing a great book of discovery consisting of paragraph-long sentences and technical jargon that only a fellow scientist could ever hope to comprehend. While there is no denying that the fruits of such labor are appreciated, it is the duty of any good writer to understand who their readers are and to ensure that the message is understood by them in return.
Understanding Who We Write For
We at clovio take pride in our attention to detail and tailor our content to our readers’ needs. When we publish something, we always strive to be understood. Our goal is to provide articles and reviews with clear explanations to our readers, who are looking for no-nonsense advice and information about certain topics or a product that they are considering buying.
And since many – if not most – of our visitors are only just discovering whichever solutions it is they’re searching for, it is important to keep our language simple, concise, and as free of jargon as possible for those that do not yet have the background knowledge to make sense of overly difficult, technical text.
It is our duty to properly introduce our readers to whatever product or topic we are covering and, once armed with the basics, people will be better able to navigate the wider market and therefore better prepared to make sense of the more advanced terminology that they might find closer to the source.
It’s All About the Topic
As with everything, it is important to consider the issue from a wider perspective as well. With some subjects it is impossible to avoid using technical terms altogether, though it should be important to explain special terminology where necessary.
However, in our case, we’re commonly covering topics such as tax software or online accounting services, and completely forgoing field-specific language isn’t always possible. People researching such solutions likely already know at least the basics related to taxes and finance and, as such, when writing a review it’s not necessary to bore them with unwanted explanations about anything other than what they came there to find to begin with.
But on the other hand, if the point of an article is to generally introduce a particular topic, then it’s important to ensure any potential confusion is explained immediately. In the end, the rules are not set in stone; it is the responsibility of a good writer to assess the aim of any given article properly and to set the tone accordingly.
For an article to be deemed well and truly ready, a thorough process of double checking and editing is in order. All writers at clovio are passionate about their craft and are invested in producing quality work, so even before the text is sent to the manager or terrifyingly vigilant editor, the original author will go through it with a fine-toothed comb to make sure everything is coherent, including style.
At this point the language used is refined and streamlined further. When it comes to content, it’s important to keep it as simple and elegant as possible but never at the loss of overall quality. To better express a point, language should be direct and clear while still maintaining a natural flow that is comfortable and easy to follow, although we are always careful to never make our writing dry or boring. A humorous remark where appropriate never hurt anyone, especially as far as clovio staff is concerned… and fun writing makes for engaging reading, right?