Bill Gates might have said “content is king” over 20 years ago, but its meaning is still relevant today. Traditional media is slowly dying, and companies are now focusing on content marketing. But what is content marketing? From YouTube videos to social media posts, blogs, infographics, and ebooks, everything you see online is considered content. This means that when you work in content marketing, you can expect to have a creatively fulfilling job while utilizing various types of media.
There are two main reasons why content has become so important in marketing. First, there has been a shift in how people spend their free time. Instead of watching TV, people are turning to online entertainment (especially younger generations) and are tired of in-your-face advertisement. On top of that, the likelihood of a blog reader to convert into a sale is bigger than someone who sees an ad on their social media feed. This shift has created a gap in the job market, so many companies are now looking for content marketers. In fact, there was a 33% increase in content marketing jobs in 2018 alone.
Top Benefits of Working in Content Marketing
It’s a New Career Path
As already mentioned, the job market for content marketing is booming. But since it’s a brand new career path, most people haven’t had the time to hone their skills. This means that content marketing newcomers will find themselves climbing the ladder faster than in other careers. That’s why it’s not unusual to find young heads of content still in their 30s.
The Perfect Role for Creative Minds
Regardless of whether you’re just starting out or are already a senior marketer, most of your daily tasks will involve creativity. For example, you may be researching and writing a thorough blog article one day and writing the script for a YouTube video the next. Even when you work your way up, you’ll still need a creative mind to come up with innovative content strategies.
Plenty of Job Roles to Choose From
When you study to be a doctor, you’ll be a doctor for life. The story is quite different when it comes to content marketing. You can be a content writer, editor, video producer, digital data analyst, social media marketer – the list goes on. On top of that, content marketing is ever-changing. In a nutshell, what you’re doing today is going to be completely different in the future.
Main Job Roles in Content Marketing
Content writers are the backbone of content marketing. They’re the ones who do comprehensive research and write articles for a company’s blog. Depending on the role, they may also create the copy for social media posts, newsletters, sales pages, and more. It’s an extremely creative role, but it’s only for passionate writers who are happy to write eight hours a day, five days a week.
If content writers are the ones who transform a blank page into an engaging blog post, content editors are the ones who make sure everything is well-written. Attentive to detail by nature, editors elevate a writer’s work by correcting grammar, spelling mistakes, and making sure everything is well structured and follows writing best practices.
Being an SEO specialist is perfect for those who prefer an analytical job. As the one in charge of search engine optimization, it means having to stay up to date with how Google changes its ranking system, searching for optimized keywords, and making the necessary adjustments to a company’s website. In short, it’s the specialist’s job to put the website at the top of search engine results through careful research and prioritizing the most important content to be published.
Social Media Specialist
Social media specialists always know what’s trending. They usually spend their time browsing all types of social media platforms and know how to make the most out of them. In other words, social media specialists not only create written content for Facebook and Twitter but also eye-catching visuals for Instagram and Pinterest. Depending on the company, this job may even include producing video content to post on TikTok and YouTube. On top of all this, they’ll also have to manage followers’ comments, adding a community management side to the job as well.
Skills You’ll Need in a Content Marketing Career
Due to content marketing’s broad scope, the skills you’ll require to be successful will depend on what you specialize in. If you want to go for written content, excellent writing skills are obviously a must. Not only will you need to have near-perfect English, but you’ll also need to know how to work with content management systems like WordPress. On top of that, basic design skills and some knowledge of SEO are also valued.
For the more analytical job roles, it’s essential to have a more logical mindset. You’ll be working with tools like Google Analytics and SEMrush. So, make sure you spend some time learning how to use these platforms efficiently.
Finally, for organizational roles like content manager, you’ll need to have a broad knowledge of everything. Moreover, since you’re going to be the bridge between all other roles and create content calendars, it’s vital that you’re organized and pay special attention to detail.
Content Marketing Career Path
While there are various branches in content marketing, most of them culminate in the position of content director. For example, at the beginning of your career, you might start either as a content writer or social media intern. However, as you climb up the ladder, you’ll notice that these parallel jobs start to intersect at higher roles, such as a content manager. Because content is becoming so important to companies, you can also expect to reach senior-level roles like a chief content officer, VP of marketing, or even CEO, more quickly.
Content marketing is the perfect career for people who want to be creative and part of an ever-changing industry. If that’s what you’re looking for, check our job openings and see if there’s anything that catches your eye. Who knows? Maybe you’ll be the one writing our next clovio blog article or helping us improve our relationships with our partners.